Wavy hosted this hybrid team-building event for PostBeyond by Influitive, which included a mixology session with cocktails and mocktails and improv with comedian Liz Johnston, centre.Supplied
If you’ve worked in an office, there’s a tried-and-true, semi-annual ritual you’ll know well: the office get-together.
Prepandemic, it was communal pizza in the lunchroom, a $20-or-less Secret Santa gift exchange at the holiday party or maybe even an HR-approved scavenger hunt around your city with after-work drinks. During the pandemic, the fun shifted; perhaps it was a Zoom magic show to connect with co-workers during a trying time, or an online bread baking class. Regardless of the specifics, the parameters were clear – the goal was for bonding, and it was supposed to be fun.
Now, with workplaces in gradual stages of return-to-work and employees rethinking their relationships with their jobs, how companies work to cultivate culture and community has changed.
For one thing, “We moved away from the notion that the end of year Christmas or holiday party equals culture,” says Shawn Hewat, the chief executive and co-founder of Wavy, a company that helps businesses run team-building experiences. For Ms. Hewat, whose company specializes in experiences for distributed teams, this means a shift from larger, more generalized get-togethers or activities to more specialized and unique ones.
This can look different from team to team. It could be focusing on mental health because that’s an important part of your culture, Ms. Hewat says. Or, it might mean foregoing live, group social events because leadership recognizes that the team would rather participate in some sort of learning program throughout the year. “[That] may be more valuable [to a team] than a weekly happy hour – and more cost effective.”
Fun versus burnout
While this shift in perspective around enforced-fun corporate events was going to happen inevitably, it was accelerated because of the COVID-19 pandemic, says Ms. Hewat. “It forced us to start rethinking what work/life balance looks like, why we’re doing this anyways, and what value it has to us and to each other.”
Increasingly, that value prioritizes rest and life outside of a 9 to 5. A recent report from recruitment company Hays found that 53 per cent of workers in Canada have negative feelings about work, with nearly 30 per cent of those workers feeling tired and overworked. A July, 2023, report from Telus Health found that 21 per cent of Canadians were considering leaving their current jobs due to their mental health. We’ve seen it in action, with mass burnout, especially among millennial women, leading to the rise of “quiet quitting” and the Great Resignation.
“[These terms] came up for a reason because people are finding that the struggle [is] so real,” says Natasha Singh, co-founder of Re-Work, an organization focused on helping individuals and teams redefine their relationship to work. The struggle of work/life balance is one Ms. Singh knows well. Having worked in tech and fashion throughout her 20-year-career, she says she experienced burnout and watched her friends and co-workers go through it, too.
Ms. Singh and her co-founder Chantaie Allick founded Re-Work with the goal of making work sustainable for everyone, and she says part of that process is understanding that what constitutes fun – the activities that people find rejuvenating and authentically validating – isn’t one-size-fits all.
”There’s no one formula for [play],” Ms. Singh says. “To do yoga at work is not actually beneficial for everybody.”
Options for different styles of work
Since launching in 2020, Ms. Hewat and her team at Wavy have helped companies run several “choose-your-own-adventure”-style programs for organizations, such as a wellness week for Canadian company 7shifts that featured a menu of online and in-person options for employees to choose from. They organized an updated holiday party format for another company that allowed employees to choose between in-person activities, remote cooking and game options and activities completely on their own time.
”[The company] had an option where team members could get gingerbread house ingredients shipped to them, and there was nothing live to join,” Ms. Hewat says. This allowed participants to fit the activity into their lifestyle and schedules, while still providing a point of connection among employees during work calls.
”It’s small, but super impactful,” Ms. Hewat says. “That’s a really interesting way of looking at building connections or building community when people are in different time zones or different places [and] they’re not necessarily bumping into each other in the hallway.”
Authentically investing in employees
”It’s [about] continuing to create that sense of belonging, recognition and celebration in the workplace, while also recognizing the holistic person that comes to work every day,” says Renita Manj, the Vancouver-based senior manager, employee experience and events, for Arc’teryx.
Participants in the Arc'teryx rewards program, Arc'Adventure, exploring the Canadian Rockies.Supplied
For Ms. Manj and her team, this has meant putting more emphasis on inclusivity, wellness and flexibility with virtual learning and wellness programs and opportunities for employees to professionally develop; while still implementing some of those larger, in-person events you’d expect from a big company. In 2022, the brand launched their Arc’Adventure Program, a rewards program that sends nominated employees on an all-expenses paid vacation to a locale that fits within the brands tenants of “climb, trail and snow.”
So far, the program has taken employees to Colorado, Utah, the Canadian Rockies and Italy, with plans to expand to other regions.
”Seeing the impact we’ve had on people with this program, providing those opportunities, has been super fulfilling,” Ms. Manj says. “The stories that come out of it, people going beyond their comfort zone, bringing together a group of 10 people across the business that have never met [and create] that sense of community, it’s quite special.”
Authentically investing in employees is worth it for everyone, she adds.
”When employees feel valued and connected to the company, it shows,” Ms. Manj says. “You see the results in productivity and job retention when they feel valued and they have a sense of belonging.”
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