New Brunswick Liberal Party Leader Susan Holt waves to the crowd during a speech at the party's campaign kick-off, in Fredericton, on Sept. 8.Stephen MacGillivray/The Canadian Press
Within days, Susan Holt could become the next premier of New Brunswick – and the first woman ever to lead the province.
The latest opinion surveys suggest a tight election race between Holt’s Liberals and Premier Blaine Higgs’s Progressive Conservatives as voters across the province prepare to go to the polls on Monday. The Green Party, led by David Coon, was a distant third in the polls aggregated by 338Canada.com.
As the 33-day campaign draws to a close, Holt is trying to persuade voters that she and Higgs share little in common.
“We have a stark contrast between Mr. Higgs and his one-man show taking New Brunswick to the far right, and myself and my amazing team of people,” Holt said in a recent interview with The Canadian Press.
“(We) are bringing a balanced approach to make life more affordable … and improve access to health care … We need a government that acts as a partner and not as a dictator from one office in Fredericton.”
Aside from her tough-talking style, the 47-year-old party leader from Fredericton is known for her varied work history, which includes stints in the private and public sectors.
Her first job was scooping ice cream at a gas station in Fredericton before she was promoted to cashier at a nearby grocery store. She later worked for other local entrepreneurs, including an engineering firm and some IT startups. She went on to management roles within large IT firms, including IBM, Xerox, HP and Research In Motion.
Before entering the political arena, Holt served as CEO of the Fredericton Chamber of Commerce and CEO of the New Brunswick Business Council. A graduate of Queen’s University in Kingston, Ont., she has also worked as a business lobbyist, advocate, consultant and as a provincial civil servant in economic development.
After working as an adviser to former Liberal premier Brian Gallant, Holt became the first woman to win the provincial Liberal leadership in August 2022. She was elected to the legislature in an April 2023 by-election, representing a largely rural riding in northern New Brunswick. In this campaign she is running in a Fredericton riding.
Holt has repeatedly drawn attention to what she has described as Higgs’s top-down leadership style.
“We've seen that Blaine Higgs can’t work with anyone,” Holt said in the interview, noting that 14 of his caucus members have quit their posts since the Tories won a majority in 2020 – several of them openly complaining about how the premier ran the government. “He’s a my-way-or-the-highway, one-man show. And that’s not good for New Brunswickers.”
She said Higgs, a former Irving Oil executive who is seeking a third term in office, has shifted his party towards more conservative policies. She cited his decision last year to require teachers to ask parents before they use the preferred pronouns of transgender students under 16 and promised a Liberal government would reverse that policy.
“He’s distracted from the real priorities of New Brunswickers and seems to be pursuing a personal agenda … More than half of his team has jumped ship,” she said.
Despite Holt’s harsh tone, the campaign has been a lacklustre affair, most notable for the Progressive Conservative leader’s decision not to take part in any scheduled public events during at least 10 days of the race.
Still, it hasn’t been an easy ride for Holt. Last week, she was on the defensive for comments she made about residents in her former riding in northern New Brunswick.
In January, Holt was describing the diversity of the province when she told a podcast that in Fredericton there were “really progressive people here, highly educated … and my riding of Bathurst East-Nepisiguit-Saint-Isidore has (a) totally different makeup.”
In response, the Progressive Conservatives released a campaign ad that accused the Liberal leader of suggesting Bathurst residents were not as smart as people in the capital.
Holt, who is fluently bilingual and lives in Fredericton with her husband and their three daughters, acknowledges she should have been more careful with her words. “It’s always a lesson that you have to speak carefully because there are people out there who will want to twist your words … for political gain,” she said in the interview.
Meanwhile, the Liberals have largely focused their campaign on improving the province’s health-care system.
“It’s what we hear at most doors,” Holt said, adding that the New Brunswick Health Council has said there are 180,000 New Brunswickers looking for a family doctor. The province is home to about 850,000 people.
“People are legitimately afraid to go to an ER because they might be waiting there for 12 hours,” she said. “Our health-care system is in crisis.”
The Liberals are pledging to build at least 30 community care clinics across the province over three years, bringing together doctors, nurses and other health professionals under one roof. Holt has said doctors are eager to work in such clinics because the administrative support can free them from paperwork and other time-consuming tasks.
Asked how she felt about the possibility of making history as the province’s first female premier, Holt said: “I thought we would get here before now.”
Then she turned attention to her daughters, ages 12, 10 and seven.
“It’s pretty surreal to think that I might show them that this particular glass ceiling can be broken and there won’t be barriers to what they can achieve in their lives,” she said.