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opinion
Why we need dynamic pricing for Oasis concert tickets (and other items, too)
David Jones
your practice
What to consider before rebranding your practice
Paint brush roller on yellow background. Blue used paint tool as a concept of refurbishing, re branding and changes. Mock-up color object
baseball
Advertising logo to be added to MLB helmets in postseason
culture
Driving a shoe that goes 100 km/h
Mandee Flanders, one of 10 qualified Bootmobile drivers, in Portland, Maine on July 12, 2024. Midsummer to late fall is high season for the Bootmobile, a promotional vehicle that L.L. Bean dispatches to beaches, college campuses and town squares for brand activations and events.(T.J. Kirkpatrick/The New York Times)
carrick on money
When did we become pet parents, not owners?
close up, cat and dog together lying on the floor
report on business
Is it Instagrammable? The social media strategy that goes into making a business worth the trek
People pose for photos in a couch installation, during a jazz performance in the main corridor of the distillery district of Toronto, Saturday July 13, 2024. (Christopher Katsarov/The Globe and Mail)
arts
Ceramic artists are using social-media ‘drops’ to create hype – and it’s working
Tessa Reed, the artist behind Tessaramics, collects pieces from their collection for glazing while working at the Kingsmill Studio in Vancouver, B.C, on Saturday, July 20, 2024. Tijana Martin/ The Globe and Mail
olympics
Paris Olympics: Next Games will have more product placement, commercial opportunities, IOC says
FILE PHOTO: People look at a display at a shop at Champs-Elysees with souvenirs advertising the Paris 2024 Olympic and Paralympic Games in Paris, France, July 6, 2024. REUTERS/Fabrizio Bensch/File Photo
report on business
Small businesses aim for gold with Olympic athlete partnerships
Eighty-Eight Brewing Company in Calgary has created a beer called Personal Best, shown in a handout photo. Proceeds from sales of the drink will go to Olympic athletes Alison Jackson, Kasia Gruchalla-Wesierski and Nikola Goncin. THE CANADIAN PRESS/HO- Kevin Mitchell **MANDATORY CREDIT**
newsletter
Business Brief: Can Lil Yachty save McDonald’s?
Yes, but past performance does not indicate future success.
style
Why LVMH, the world’s biggest luxury conglomerate, is sponsoring the Olympics
LVMH brands such as Dior and Louis Vuitton historically partnered with big screen stars and musicians. Tennis player Naomi Osaka was the first athlete to sign on as a Louis Vuitton ambassador, and since then, both brands have expanded their roster of athletes to include the following (clockwise from top left): surfer Kauli Vaast; sprinter Elaine Thompson-Herah; basketball player Victor Wembanyama; soccer player Alex Morgan, swimmer Léon Marchand; tennis player Carlos Alcaraz; tennis player Naomi Osaka.
opinion
Oil companies’ fuss over greenwashing rules is much ado over nothing
Janis Sarra
report on business
Recalled plant-based milk brands must rebuild trust by apologizing, marketing experts say
Silk brand almond milk product labels are shown in a government of Canada handout photo. Ontario's Health Ministry has confirmed that the two listeriosis deaths linked to a plant-based milk recall were in that province. THE CANADIAN PRESS/HO-Government of Canada **MANDATORY CREDIT**
report on business
Building a personal brand, even if your employer doesn’t want you to
By balancing the requirements of a corporate job with your personal brand, “you can become an ambassador for your workplace, rather than those two things crashing [together],” says Manuela Bárcenas, who has more than 14,000 followers on LinkedIn.
theatre and performance
The Last Timbit, a Tim Hortons stage musical, lands a second life streaming on Crave
On the heels of a limited stage run in Toronto, Bell Media and Tim Hortons have joined forces to transform the acclaimed musical, The Last Timbit, into a 80-min Crave special. Filmed in front of a live studio audience at Toronto’s Elgin Theatre, THE LAST TIMBIT premieres exclusively on Crave on Monday, August 12 2024
globe advisor weekly newsletter
How advisors can maximize engagement through life event-based marketing
Notebook on a desk 2024
opinion
Why do we reserve the term ‘sportswashing’ for repressive regimes and not, say, Coca-Cola?
Simon Houpt
report on business
Nike plots $100-and-less sneakers to lure price-conscious shoppers
FILE PHOTO: Paris 2024 Olympics - Nike Olympics Products Launch - Paris, France - April 11, 2024 The Nike Alphafly 3 running shoe is displayed during the launch REUTERS/Stephanie Lecocq/File Photo
nestruck on theatre
The Last Timbit, a new Tim Hortons musical, prepares to be roasted by critics
Kelly Nestruck
film
TIFF revamps leadership team as it aims to shake off revenue challenges
TORONTO, ONTARIO - SEPTEMBER 08: Cameron Bailey, CEO, TIFF, speaks onstage at the Festival Street Music Stage during the 2023 Toronto International Film Festival on September 08, 2023 in Toronto, Ontario. (Photo by Matt Winkelmeyer/Getty Images)